/* ============ TOKENS & RESET ============ */
:root{
  --navy: #14355e;
  --navy-soft: #1d4879;
  --primary: #2680cf;
  --primary-600: #1a66b0;
  --primary-700: #17528e;
  --primary-50: #eef6fd;
  --primary-100: #d9ebfa;
  --primary-200: #b6d8f5;
  --accent: #f97125;
  --accent-600: #e25a12;
  --accent-dim: rgba(249,113,37,.12);
  --mist: #f2f7fc;
  --cream: #fdf9f3;
  --bg: #ffffff;
  --surface: #ffffff;
  --border: rgba(20,53,94,.10);
  --border-strong: rgba(20,53,94,.18);
  --text: #24384f;
  --muted: #5a6b81;
  --display: "Nunito", ui-sans-serif, system-ui, sans-serif;
  --body: "Source Sans 3", ui-sans-serif, system-ui, sans-serif;
  --radius: 16px;
  --shadow-card: 0 14px 40px -18px rgba(20,53,94,.22);
  --shadow-lift: 0 22px 55px -22px rgba(20,53,94,.32);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:128px;overflow-x:clip}
body{
  background:var(--bg);
  color:var(--text);
  font-family:var(--body);
  font-size:17px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
::selection{background:var(--primary);color:#fff}
img,svg{display:block}
a{color:inherit;text-decoration:none}
ul{list-style:none}
button{font:inherit;color:inherit;background:none;border:none;cursor:pointer}

h1,h2,h3{font-family:var(--display);font-weight:800;line-height:1.12;letter-spacing:-.015em;color:var(--navy)}
h1{font-size:clamp(2.5rem,5.4vw,4.1rem);font-weight:900}
h2{font-size:clamp(1.9rem,3.6vw,2.7rem)}
h3{font-size:1.2rem}

.container{max-width:1160px;margin:0 auto;padding:0 24px}
section{padding:96px 0;position:relative}

.eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-size:.8rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  color:var(--primary-600);margin-bottom:18px;
}
.eyebrow::before{content:"";width:22px;height:2px;border-radius:2px;background:var(--accent)}
.hero .eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-size:.76rem;letter-spacing:.13em;
  padding:8px 16px;border-radius:999px;
  border:1px solid rgba(255,255,255,.28);background:rgba(255,255,255,.12);
  box-shadow:none;backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);
  margin-bottom:26px;color:#fff;
}
.hero .eyebrow::before{display:none}
.hero .eyebrow svg{width:13px;height:13px;flex-shrink:0}
.hero h1{font-size:clamp(2.35rem,5.6vw,4.15rem);line-height:1.06;letter-spacing:-.02em;color:#fff}
.section-head{max-width:640px;margin-bottom:56px}
.section-head p{color:var(--muted);margin-top:16px;font-size:1.05rem}

/* ============ BACKGROUND TEXTURE ============ */
.dotgrid::before{
  content:"";position:absolute;inset:0;pointer-events:none;
  background-image:radial-gradient(circle at 1px 1px, rgba(20,53,94,.09) 1px, transparent 0);
  background-size:20px 20px;
  mask-image:radial-gradient(ellipse 70% 60% at 50% 0%, black 0%, transparent 100%);
  -webkit-mask-image:radial-gradient(ellipse 70% 60% at 50% 0%, black 0%, transparent 100%);
}
.halo{position:absolute;border-radius:50%;filter:blur(90px);pointer-events:none;opacity:.6}
section:has(> .halo){overflow:hidden}

/* ============ BUTTONS ============ */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  padding:15px 28px;border-radius:999px;font-weight:700;font-size:1rem;
  font-family:var(--body);
  transition:transform .18s ease, box-shadow .18s ease, background .18s ease, border-color .18s ease, color .18s ease;
  white-space:nowrap;
}
.btn:active{transform:translateY(1px)}
.btn-primary{
  background:var(--accent);color:#fff;
  box-shadow:var(--shadow-lift);
}
.btn-primary:hover{transform:translateY(-2px);background:var(--accent-600);box-shadow:0 26px 60px -20px rgba(226,90,18,.55)}
.btn-ghost{
  background:#fff;border:2px solid var(--primary-600);color:var(--primary-700);
  padding-top:13px;padding-bottom:13px;
}
.btn-ghost:hover{transform:translateY(-2px);background:var(--primary-50)}
.btn-sm{padding:10px 20px;font-size:.9rem}
.btn-sm.btn-ghost{padding-top:8px;padding-bottom:8px}

/* ============ CARDS / CHIPS ============ */
.card{
  background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);
  padding:32px;box-shadow:var(--shadow-card);
  transition:transform .25s ease, border-color .25s ease, box-shadow .25s ease;
}
.card:hover{
  transform:translateY(-4px);border-color:var(--primary-200);
  box-shadow:var(--shadow-lift);
}
.chip{
  display:inline-flex;align-items:center;gap:6px;
  font-size:.78rem;font-weight:700;padding:5px 12px;border-radius:999px;
  background:var(--primary-50);border:1px solid var(--primary-200);color:var(--primary-700);
}

/* ============ SCROLL REVEALS ============ */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease, transform .7s ease}
.reveal.is-visible{opacity:1;transform:none}
.reveal[data-delay="1"]{transition-delay:.1s}
.reveal[data-delay="2"]{transition-delay:.2s}
.reveal[data-delay="3"]{transition-delay:.3s}

/* ============ NAV ============ */
.nav{
  position:fixed;top:0;left:0;right:0;z-index:100;
  background:#fff;
  transition:box-shadow .3s ease;
  border-bottom:1px solid var(--border);
}
.nav.scrolled{
  box-shadow:var(--shadow-card);
}
.nav-inner{
  display:flex;align-items:center;justify-content:flex-end;gap:20px;
  height:108px;
}
.logo{
  font-family:var(--display);font-weight:800;font-size:2.35rem;letter-spacing:-.02em;
  display:flex;align-items:center;gap:14px;color:var(--navy);
  margin-right:auto;
}
.logo-mark{
  width:64px;height:64px;border-radius:50%;
  display:inline-flex;align-items:center;justify-content:center;
  overflow:hidden;flex-shrink:0;background:transparent;
}
.logo-mark img{width:100%;height:100%;object-fit:cover;display:block}
.logo-mark--sm{width:22px;height:22px}
.nav-links{display:flex;align-items:center;gap:32px;font-size:.93rem;font-weight:600;color:var(--muted)}
.nav-links a{transition:color .18s ease}
.nav-links a:hover{color:var(--navy)}
.nav-links .nav-anchor{
  position:relative;
  padding-bottom:4px;
}
.nav-links .nav-anchor::after{
  content:"";
  position:absolute;left:0;right:0;bottom:0;
  height:2px;border-radius:2px;
  background:var(--accent);
  transform:scaleX(0);transform-origin:left center;
  transition:transform .18s ease;
}
.nav-links .nav-anchor:hover::after,
.nav-links .nav-anchor:focus-visible::after,
.nav-links .nav-anchor.is-active::after{
  transform:scaleX(1);
}
.nav-links .nav-anchor.is-active{color:var(--navy)}
.nav-links .nav-anchor:focus-visible{
  outline:2px solid var(--primary-600);
  outline-offset:4px;
  border-radius:4px;
}
.nav-end{display:flex;align-items:center;gap:10px;flex-shrink:0}
.nav-menu-cal{display:none}
.nav-toggle{
  display:none;align-items:center;justify-content:center;
  width:44px;height:44px;border-radius:12px;
  border:1px solid var(--border);background:#fff;color:var(--navy);
  transition:background .18s ease, border-color .18s ease;
}
.nav-toggle:hover{background:var(--primary-50);border-color:var(--primary-200)}
.nav-toggle:focus-visible{
  outline:2px solid var(--primary-600);
  outline-offset:3px;
}
.nav-toggle-bars,
.nav-toggle-bars::before,
.nav-toggle-bars::after{
  display:block;width:18px;height:2px;border-radius:2px;background:currentColor;
  transition:transform .18s ease, opacity .18s ease;
}
.nav-toggle-bars{position:relative}
.nav-toggle-bars::before,
.nav-toggle-bars::after{
  content:"";position:absolute;left:0;
}
.nav-toggle-bars::before{top:-6px}
.nav-toggle-bars::after{top:6px}
.nav.is-open .nav-toggle-bars{background:transparent}
.nav.is-open .nav-toggle-bars::before{top:0;transform:rotate(45deg)}
.nav.is-open .nav-toggle-bars::after{top:0;transform:rotate(-45deg)}
body.nav-open{overflow:hidden}

/* ============ HERO ============ */
.hero{
  position:relative;overflow:hidden;
  min-height:min(90vh,920px);
  display:flex;align-items:center;
  padding:200px 0 110px;
  background:var(--navy);
  text-align:center;
}
.hero-bg{
  position:absolute;inset:0;
  background:url('/assets/img/homepage-hero.jpg') center/cover no-repeat;
  transform:scale(1.08);
  filter:blur(4px);
}
.hero-wash{
  position:absolute;inset:0;
  background:linear-gradient(
    to right,
    rgba(20,53,94,.94),
    rgba(20,53,94,.82),
    rgba(20,53,94,.58)
  );
}
.hero-content{position:relative;z-index:1;max-width:780px;margin:0 auto}
.hero h1 .accent{color:#ff9046}
.hero-sub{color:#dbe4f2;font-size:1.15rem;margin:24px auto 28px;max-width:620px}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;justify-content:center}
.hero .btn-ghost{
  background:transparent;border-color:rgba(255,255,255,.55);color:#fff;
}
.hero .btn-ghost:hover{background:rgba(255,255,255,.1);border-color:#fff}
.proof-line{
  display:flex;align-items:center;justify-content:center;gap:10px;
  margin-top:28px;font-size:.94rem;font-weight:600;color:#dbe4f2;
}
.pulse-dot{position:relative;width:9px;height:9px;border-radius:50%;background:#22a06b;flex-shrink:0}
.pulse-dot::after{
  content:"";position:absolute;inset:-5px;border-radius:50%;
  border:1.5px solid #22a06b;opacity:0;
  animation:pulse-ring 2s ease-out infinite;
}
@keyframes pulse-ring{0%{transform:scale(.5);opacity:.9}80%,100%{transform:scale(1.6);opacity:0}}

/* staggered entrance */
.hero-anim{opacity:0;transform:translateY(24px);animation:hero-in .8s cubic-bezier(.22,.8,.3,1) forwards}
.hero-anim.d1{animation-delay:.05s}
.hero-anim.d2{animation-delay:.22s}
.hero-anim.d3{animation-delay:.4s}
.hero-anim.d4{animation-delay:.58s}
@keyframes hero-in{to{opacity:1;transform:none}}

/* ============ STAT BAND ============ */
.stats{padding:0;margin-top:-46px;position:relative;z-index:5}
.stat-band{
  display:grid;grid-template-columns:repeat(4,1fr);gap:20px;
}
.stat{
  padding:30px 26px;
  background:#fff;
  border:1px solid var(--border);border-radius:var(--radius);
  box-shadow:var(--shadow-card);
}
.stat-icon{
  width:54px;height:54px;border-radius:50%;
  background:var(--primary-50);border:1px solid var(--primary-200);
  display:flex;align-items:center;justify-content:center;
  margin-bottom:20px;
}
.stat-icon svg{width:21px;height:21px;color:var(--primary-600)}
.stat-num{font-family:var(--display);font-weight:900;font-size:2.4rem;color:var(--navy);letter-spacing:-.02em;line-height:1}
.stat-label{font-size:.88rem;color:var(--muted);margin-top:10px;line-height:1.45}

/* ============ PAIN ============ */
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.pain-card .card-img::after{background:linear-gradient(180deg,transparent 75%,rgba(20,53,94,.06))}
.pain-card .pain-icon{
  width:46px;height:46px;border-radius:50%;background:var(--primary-50);
  display:flex;align-items:center;justify-content:center;margin-bottom:20px;
  border:1px solid var(--primary-200);
}
.pain-card .pain-icon svg{width:22px;height:22px;stroke:var(--primary-600)}
.pain-card h3{margin-bottom:10px}
.pain-card p{color:var(--muted);font-size:.96rem}

/* ============ HOW IT WORKS ============ */
#how{background:var(--mist)}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;counter-reset:step}
.step{position:relative;padding-top:38px}
.step-num{
  font-family:var(--display);font-weight:800;font-size:.95rem;color:#fff;
  width:34px;height:34px;border-radius:50%;background:var(--accent);
  display:flex;align-items:center;justify-content:center;
  position:absolute;top:-17px;left:32px;
  box-shadow:0 10px 22px -6px rgba(226,90,18,.55);
}
.step h3{margin-bottom:10px}
.step p{color:var(--muted);font-size:.96rem}

/* ============ OFFERING (tiers; no published dollars) ============ */
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.tier{display:flex;flex-direction:column;position:relative}
.tier.featured{
  border-color:var(--navy);
  background:var(--navy);
  box-shadow:var(--shadow-lift);
}
.tier.featured h3,.tier.featured .tier-name{color:#fff}
.tier.featured .tier-features{color:#dbe4f2}
.tier.featured .chip{background:rgba(255,255,255,.1);border-color:rgba(255,255,255,.25);color:#d9ebfa}
.tier-badge{
  position:absolute;top:-13px;left:50%;transform:translateX(-50%);
  background:var(--accent);color:#fff;font-size:.7rem;font-weight:800;
  letter-spacing:.12em;padding:5px 14px;border-radius:999px;white-space:nowrap;
  box-shadow:0 10px 22px -6px rgba(226,90,18,.55);
}
.tier-name{font-family:var(--display);font-weight:800;font-size:1.25rem;color:var(--navy)}
.tier-mins{margin:22px 0 22px}
.tier-features{display:flex;flex-direction:column;gap:11px;font-size:.92rem;color:var(--text);flex:1;margin-bottom:26px}
.tier-features li{display:flex;gap:10px;line-height:1.45}
.tier-features li::before{
  content:"";flex-shrink:0;width:17px;height:17px;margin-top:2px;
  background:var(--accent);
  -webkit-mask:url('data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><polyline points="20 6 9 17 4 12"/></svg>') center/contain no-repeat;
  mask:url('data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><polyline points="20 6 9 17 4 12"/></svg>') center/contain no-repeat;
}
.tier-features li.plus-line{color:var(--primary-600);font-weight:700;font-size:.85rem;letter-spacing:.04em}
.tier.featured .tier-features li.plus-line{color:#85bdec}
.tier-features li.plus-line::before{display:none}
.fine-print{
  margin-top:36px;text-align:center;color:var(--muted);font-size:.9rem;
  max-width:760px;margin-left:auto;margin-right:auto;line-height:1.7;
}
.fine-print strong{color:var(--navy);font-weight:700}

/* ============ ADD-ONS ============ */
#addons{background:var(--cream)}
.addons-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.addon{
  display:flex;align-items:center;justify-content:center;gap:12px;
  padding:20px 24px;border-radius:14px;
  background:#fff;border:1px solid var(--border);
  box-shadow:var(--shadow-card);
  transition:border-color .2s ease, transform .2s ease;
  text-align:center;
}
.addon:hover{border-color:var(--primary-200);transform:translateY(-2px)}
.addon-name{font-size:.94rem;font-weight:600;color:var(--navy)}
.ai-search-note{
  margin:28px 0 0;padding:14px 18px;border-radius:12px;
  background:var(--primary-50);border:1px solid var(--primary-200);
  font-size:.92rem;color:var(--text);line-height:1.55;
}
.ai-search-note strong{color:var(--navy)}
.ai-search-note a{color:var(--primary-600);font-weight:700;text-decoration:underline;text-underline-offset:2px}
.website-build{
  margin-top:16px;padding:28px 32px;border-radius:var(--radius);
  background:#fff;border:1px solid var(--border);box-shadow:var(--shadow-card);
  display:grid;grid-template-columns:1.4fr auto;gap:24px 32px;align-items:center;
}
.website-build-kicker{
  display:inline-flex;align-items:center;gap:8px;font-size:.72rem;font-weight:800;
  letter-spacing:.1em;text-transform:uppercase;color:var(--primary-600);margin-bottom:10px;
}
.website-build h3{font-size:1.2rem;margin-bottom:8px}
.website-build > p{color:var(--muted);font-size:.94rem;max-width:520px}
.website-build-list{
  display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:16px;
  font-size:.88rem;color:var(--text);
}
.website-build-list li{
  display:flex;align-items:center;gap:8px;
}
.website-build-list li::before{
  content:"";width:7px;height:7px;border-radius:50%;background:var(--primary);flex-shrink:0;
}
.website-build-cta{text-align:right;justify-self:end}
.website-build-cta .btn{white-space:nowrap}
.website-build-cta .ask{display:block;margin-top:8px;font-size:.82rem;color:var(--muted)}
@media (max-width:720px){
  .website-build{grid-template-columns:1fr;padding:22px}
  .website-build-cta{text-align:left;justify-self:stretch;width:100%}
  .website-build-cta .btn{width:100%;white-space:normal}
}

/* ============ COMPARISON ============ */
#compare{background:var(--cream)}
.compare-wrap{border:1px solid var(--border);border-radius:var(--radius);overflow:hidden;background:#fff;box-shadow:var(--shadow-card)}
table.compare{width:100%;border-collapse:collapse;font-size:.95rem}
.compare th,.compare td{padding:22px 26px;text-align:left;border-bottom:1px solid var(--border);vertical-align:top}
.compare thead th{
  font-size:.75rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);
  background:var(--mist);padding-top:18px;padding-bottom:18px;
}
.compare tbody tr:last-child td{border-bottom:none}
.compare td:first-child{font-weight:700;color:var(--navy)}
.compare td{color:var(--text)}
.compare .dim{color:var(--muted)}
.compare tr.winner td{
  background:var(--primary-50);
  color:var(--navy);
}
.compare tr.winner td:first-child{color:var(--primary-600)}
.compare-kicker{
  text-align:center;margin-top:32px;font-family:var(--display);font-weight:700;
  font-size:1.3rem;color:var(--navy);
}
.compare-kicker em{color:var(--accent-600);font-style:normal}
.compare-cards{display:none}

/* ============ VERTICALS ============ */
.vertical-card .v-tag{margin-bottom:18px}
.vertical-card h3{margin-bottom:10px}
.vertical-card p{color:var(--muted);font-size:.96rem}
.vertical-card .v-example{
  margin-top:18px;padding:14px 16px;border-radius:11px;font-size:.87rem;
  background:var(--mist);border:1px solid var(--border);color:var(--text);line-height:1.5;
}
.vertical-card .v-example strong{color:var(--primary-600)}

/* ============ HERO OUTCOMES + TRUST + FEATURES + FIT ============ */
.hero-outcomes{
  display:flex;flex-direction:column;gap:8px;
  margin:0 auto 28px;max-width:520px;text-align:left;
}
.hero-outcomes li{
  display:flex;align-items:flex-start;gap:10px;
  font-size:.95rem;color:#dbe4f2;line-height:1.45;
}
.hero-outcomes li::before{
  content:"";flex-shrink:0;width:16px;height:16px;margin-top:3px;
  background:var(--accent);
  -webkit-mask:url('data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><polyline points="20 6 9 17 4 12"/></svg>') center/contain no-repeat;
  mask:url('data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><polyline points="20 6 9 17 4 12"/></svg>') center/contain no-repeat;
}
.hero-tertiary{
  display:inline-block;margin-top:14px;font-size:.92rem;font-weight:600;
  color:#85bdec;border-bottom:1px solid transparent;
  transition:border-color .2s ease, color .2s ease;
}
.hero-tertiary:hover{border-color:#fff;color:#fff}
.trust-strip-band{
  padding:36px 0;border-bottom:1px solid var(--border);background:var(--mist);
}
.trust-strip-band .trust-strip-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:18px;
}
.trust-strip-item{
  text-align:center;padding:8px 16px;
  font-family:var(--display);font-weight:700;font-size:1.02rem;color:var(--navy);line-height:1.35;
}
.trust-strip-item span{display:block;margin-top:6px;font-family:var(--body);font-weight:400;font-size:.88rem;color:var(--muted)}
#features{background:var(--cream)}
.feature-pillars{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.feature-pillar{padding:28px 24px}
.feature-pillar .fp-icon{
  width:44px;height:44px;border-radius:12px;margin-bottom:18px;
  display:flex;align-items:center;justify-content:center;
  background:var(--primary-50);border:1px solid var(--primary-200);color:var(--primary-600);
}
.feature-pillar .fp-icon svg{width:22px;height:22px}
.feature-pillar h3{margin-bottom:10px}
.feature-pillar p{color:var(--muted);font-size:.94rem}
#fit{background:#fff}
.fit-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.fit-list{display:flex;flex-direction:column;gap:12px}
.fit-item{
  display:flex;align-items:flex-start;gap:12px;
  padding:16px 18px;border-radius:14px;
  background:var(--mist);border:1px solid var(--border);
  font-size:.98rem;font-weight:600;color:var(--navy);line-height:1.4;
}
.fit-item::before{
  content:"";flex-shrink:0;width:18px;height:18px;margin-top:2px;
  background:var(--accent);
  -webkit-mask:url('data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><polyline points="20 6 9 17 4 12"/></svg>') center/contain no-repeat;
  mask:url('data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><polyline points="20 6 9 17 4 12"/></svg>') center/contain no-repeat;
}
.fit-aside{
  padding:32px 28px;border-radius:var(--radius);
  background:var(--navy);color:#dbe4f2;box-shadow:var(--shadow-lift);
}
.fit-aside h3{color:#fff;margin-bottom:12px;font-size:1.35rem}
.fit-aside p{margin-bottom:22px;font-size:.96rem;line-height:1.55;color:#b9c6dd}
.fit-aside .btn{width:100%;margin-bottom:10px}
.proof-band{
  background:var(--mist);border-top:1px solid var(--border);border-bottom:1px solid var(--border);
  padding:56px 0;
}
.proof-challenges{
  display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:28px;
}
.proof-challenge{
  padding:22px 20px;border-radius:14px;background:#fff;border:1px solid var(--border);
  box-shadow:var(--shadow-card);font-size:.94rem;color:var(--text);line-height:1.45;
}
.proof-challenge strong{display:block;font-family:var(--display);color:var(--navy);margin-bottom:6px;font-size:1.02rem}
.cap-compare{margin-top:40px}
.cap-compare .section-subhead{
  font-family:var(--display);font-weight:800;font-size:1.25rem;color:var(--navy);
  margin-bottom:16px;text-align:center;
}
/* ============ FAQ ============ */
.faq-list{max-width:760px;margin:0 auto}
.faq-item{border-bottom:1px solid var(--border)}
.faq-q{
  width:100%;display:flex;justify-content:space-between;align-items:center;gap:20px;
  padding:24px 4px;text-align:left;font-family:var(--display);font-weight:700;font-size:1.12rem;
  color:var(--navy);
  transition:color .2s ease;
}
.faq-q:hover{color:var(--primary-600)}
.faq-q .faq-icon{
  flex-shrink:0;width:26px;height:26px;border-radius:50%;border:1px solid var(--border-strong);
  display:flex;align-items:center;justify-content:center;
  transition:transform .3s ease, background .3s ease, border-color .3s ease;
}
.faq-q .faq-icon svg{width:12px;height:12px;stroke:currentColor}
.faq-item.open .faq-icon{transform:rotate(45deg);background:var(--primary-50);border-color:var(--primary-200);color:var(--primary-600)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .4s ease}
.faq-a p{padding:0 4px 26px;color:var(--muted);font-size:.98rem;max-width:660px}

/* ============ FINAL CTA ============ */
#insights{background:var(--mist)}
.final-cta{text-align:center;background:var(--navy)}
.final-cta .eyebrow{color:#85bdec}
.final-cta .eyebrow::before{background:var(--accent)}
.final-cta h2{color:#fff;font-size:clamp(2.2rem,4.6vw,3.5rem)}
.final-cta .big-phone{
  display:inline-flex;align-items:center;gap:14px;
  font-family:var(--display);font-weight:800;font-size:clamp(1.6rem,3.4vw,2.4rem);
  color:#ff9046;margin:30px 0 8px;letter-spacing:-.01em;
  transition:transform .2s ease;
}
.final-cta .big-phone:hover{transform:scale(1.03)}
.final-cta .big-phone svg{width:30px;height:30px;stroke:#ff9046}
.final-sub{color:#b9c6dd;margin-bottom:36px}
.final-cta > .container > p{color:#b9c6dd;margin:16px auto 32px;max-width:520px}
.final-cta .btn-ghost{background:transparent;border-color:rgba(255,255,255,.45);color:#fff}
.final-cta .btn-ghost:hover{background:rgba(255,255,255,.08)}
.cta-row{display:flex;gap:14px;flex-wrap:wrap;justify-content:center}
section.final-cta.dotgrid::before{
  background-image:radial-gradient(circle at 1px 1px, rgba(255,255,255,.09) 1px, transparent 0);
}

.fallback-form{
  max-width:520px;margin:56px auto 0;padding:34px;text-align:left;
  background:#fff;border:1px solid var(--border);border-radius:var(--radius);
  box-shadow:var(--shadow-lift);
}
.fallback-form h3{margin-bottom:6px}
.fallback-form .form-sub{color:var(--muted);font-size:.9rem;margin-bottom:22px}
.field{margin-bottom:16px}
.field label{display:block;font-size:.82rem;font-weight:700;margin-bottom:7px;color:var(--navy)}
.field input,.field textarea{
  width:100%;padding:13px 15px;border-radius:11px;font:inherit;font-size:.95rem;
  background:#fff;border:1px solid var(--border-strong);color:var(--text);
  transition:border-color .2s ease, box-shadow .2s ease;resize:vertical;
}
.field input:focus,.field textarea:focus{
  outline:none;border-color:var(--primary);box-shadow:0 0 0 3px var(--primary-100);
}
.field ::placeholder{color:rgba(90,107,129,.55)}
.form-note{font-size:.78rem;color:var(--muted);margin-top:12px;text-align:center}
.consent{display:flex;gap:10px;align-items:flex-start;margin:2px 0 18px}
.consent input{width:16px;height:16px;margin-top:3px;accent-color:var(--primary-600);flex-shrink:0;cursor:pointer}
.consent label{font-size:.76rem;color:var(--muted);line-height:1.55;cursor:pointer}
.consent a{color:var(--primary-600);text-decoration:underline;text-underline-offset:2px}

/* ============ FOOTER ============ */
footer{
  background:#2c3138;color:#a8b0bc;font-size:.92rem;
  padding:64px 0 28px;border-top:none;
}
footer .logo{color:#fff;font-size:1.35rem;gap:10px;margin-right:0}
footer .logo-mark{width:32px;height:32px}
footer .logo-mark--sm{width:32px;height:32px}
.footer-grid{
  display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:48px 40px;
  padding-bottom:48px;
}
.footer-col{min-width:0}
.footer-heading{
  font-family:var(--display);font-weight:800;font-size:1rem;
  color:#fff !important;margin-bottom:18px;letter-spacing:-.01em;
  line-height:1.2;
}
.footer-tagline{
  color:#a8b0bc;font-size:.92rem;max-width:300px;line-height:1.5;
  margin:14px 0 20px;
}
.footer-contact{display:flex;flex-direction:column;gap:12px}
.footer-contact a{
  display:inline-flex;align-items:center;gap:10px;
  color:#c5ccd6;transition:color .18s ease;
}
.footer-contact a:hover{color:#fff}
.footer-contact svg{width:16px;height:16px;flex-shrink:0;stroke:currentColor;fill:none}
.footer-nav{display:flex;flex-direction:column;gap:12px;list-style:none;padding:0;margin:0}
.footer-nav a{color:#a8b0bc;transition:color .18s ease}
.footer-nav a:hover{color:#fff}
.footer-social{display:flex;gap:12px;margin-top:22px}
.footer-social a{
  display:inline-flex;align-items:center;justify-content:center;
  width:36px;height:36px;border-radius:8px;color:#c5ccd6;
  border:1px solid rgba(255,255,255,.12);transition:color .18s ease,border-color .18s ease,background .18s ease;
}
.footer-social a:hover{color:#fff;border-color:rgba(255,255,255,.28);background:rgba(255,255,255,.06)}
.footer-social svg{width:18px;height:18px;fill:currentColor}
.footer-bottom{
  display:flex;justify-content:space-between;align-items:flex-end;gap:20px;flex-wrap:wrap;
  padding-top:24px;border-top:1px solid rgba(255,255,255,.12);
  font-size:.8rem;line-height:1.65;color:#8b939e;
}
.footer-bottom-left{max-width:640px}
.footer-bottom-right{
  font-weight:600;color:#c5ccd6;white-space:nowrap;padding-bottom:2px;
}
.footer-entity{color:#a8b0bc;margin-bottom:4px}
.footer-address{color:#7a838f}

/* ============ ANNOUNCE BAR ============ */
.announce{
  position:relative;z-index:101;padding:8px 0;
  font-size:.82rem;font-weight:600;color:#d7ddea;
  background:var(--navy);
  border-bottom:1px solid rgba(255,255,255,.08);
}
.announce-inner{display:flex;align-items:center;justify-content:space-between;gap:16px}
.announce-tag{opacity:.85}
.announce-contact{display:flex;align-items:center;gap:10px;white-space:nowrap}
.announce-sep{opacity:.5}
.announce a{color:#ff9046;font-weight:700}
.announce a:hover{text-decoration:underline;text-underline-offset:3px}
@media (max-width:720px){
  .announce-tag{display:none}
  .announce-inner{justify-content:center}
  .announce-contact{white-space:normal;justify-content:center;flex-wrap:wrap;gap:4px 8px;text-align:center}
  .announce-contact a[href^="mailto"],
  .announce-sep{display:none}
}

/* ============ CARD PHOTOS ============ */
.card-img{
  margin:-32px -32px 24px;border-radius:var(--radius) var(--radius) 0 0;
  overflow:hidden;aspect-ratio:16/9;position:relative;
}
.card-img img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .6s cubic-bezier(.22,.8,.3,1)}
.card:hover .card-img img{transform:scale(1.045)}
.card-img::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(180deg,transparent 70%,rgba(20,53,94,.10));
}
.vertical-card .card-img::after{background:linear-gradient(180deg,transparent 75%,rgba(20,53,94,.06))}

/* ============ MARQUEE ============ */
.marquee{overflow:hidden;padding:26px 0;border-bottom:1px solid var(--border);background:#fff;-webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent)}
.marquee-track{display:flex;gap:52px;width:max-content;animation:marquee 38s linear infinite}
.marquee-track span{
  font-family:var(--display);font-weight:700;font-size:.85rem;letter-spacing:.18em;
  text-transform:uppercase;color:var(--muted);white-space:nowrap;opacity:.85;
  display:flex;align-items:center;gap:52px;
}
.marquee-track span::after{content:"·";color:var(--accent);opacity:.9}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ============ ROI CALCULATOR ============ */
#roi{background:var(--mist)}
.roi-card{max-width:760px;margin:0 auto;padding:40px}
.roi-sliders{display:grid;grid-template-columns:1fr 1fr;gap:34px;margin-bottom:34px}
.roi-slider label{display:flex;justify-content:space-between;align-items:baseline;font-size:.88rem;font-weight:700;color:var(--navy);margin-bottom:14px}
.roi-slider label output{font-family:var(--display);font-size:1.25rem;color:var(--primary-600);font-weight:800}
.roi-slider input[type=range]{width:100%;accent-color:var(--primary-600);cursor:pointer;height:26px}
.roi-result{border-top:1px dashed var(--border-strong);padding-top:28px;text-align:center}
.roi-lost{font-family:var(--display);font-weight:900;font-size:clamp(2.4rem,5vw,3.4rem);color:var(--accent-600);letter-spacing:-.02em;line-height:1.1}
.roi-lost-label{color:var(--muted);font-size:.92rem;margin-top:8px}
.roi-note{margin-top:18px;font-size:.95rem;color:var(--text)}
.roi-note strong{color:var(--primary-600)}

/* ============ MINI EMAIL (step 3) ============ */
.mini-mail{
  margin-top:20px;padding:14px 16px;border-radius:12px;
  background:var(--primary-50);border:1px solid var(--primary-200);
  font-size:.82rem;opacity:0;transform:translateY(12px);
}
.step.is-visible .mini-mail{animation:mail-in .7s cubic-bezier(.22,.8,.3,1) .55s forwards}
@keyframes mail-in{to{opacity:1;transform:none}}
.mini-mail-head{display:flex;align-items:center;gap:8px;font-weight:700;color:var(--primary-700);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;margin-bottom:8px}
.mm-dot{width:7px;height:7px;border-radius:50%;background:#22a06b}
.mini-mail .mm-line{color:var(--text);line-height:1.5}
.mini-mail .mm-line.dim{color:var(--muted)}

/* ============ INSIGHTS ============ */
.insight-card{display:flex;flex-direction:column;text-decoration:none;color:inherit}
.insight-card:hover{transform:translateY(-4px);border-color:var(--primary-200)}
.insight-meta{font-size:.76rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}
.insight-card h3{margin-bottom:10px;line-height:1.35}
.insight-card p{color:var(--muted);font-size:.93rem;flex:1}
.read-more{margin-top:18px;font-size:.88rem;font-weight:700;color:var(--primary-600)}

/* ============ TRUST STRIP ============ */
.trust-strip{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin-top:44px}
.trust-badge{
  display:inline-flex;align-items:center;gap:8px;padding:9px 16px;border-radius:999px;
  border:1px solid rgba(255,255,255,.22);background:rgba(255,255,255,.06);
  font-size:.8rem;font-weight:600;color:#d7ddea;
}
.trust-badge svg{width:13px;height:13px;stroke:#ff9046;flex-shrink:0}

/* ============ RESPONSIVE ============ */
@media (max-width:960px){
  .hero{padding:170px 0 90px;min-height:auto}
  .hero-wash{
    background:linear-gradient(
      to bottom,
      rgba(20,53,94,.95),
      rgba(20,53,94,.84),
      rgba(20,53,94,.90)
    );
  }
  .stat-band{grid-template-columns:repeat(2,1fr);gap:16px}
  .grid-3,.steps,.pricing-grid,.feature-pillars,.proof-challenges{grid-template-columns:1fr;max-width:520px;margin-left:auto;margin-right:auto}
  .trust-strip-band .trust-strip-grid,.fit-grid{grid-template-columns:1fr}
  .addons-grid{grid-template-columns:repeat(2,1fr)}
  .steps{gap:44px}
  .nav-toggle{display:inline-flex}
  .nav-links{
    position:absolute;left:0;right:0;top:100%;
    display:flex;flex-direction:column;align-items:stretch;gap:0;
    padding:12px 24px 20px;
    background:#fff;border-bottom:1px solid var(--border);
    box-shadow:var(--shadow-card);
    transform:translateY(-8px);opacity:0;visibility:hidden;pointer-events:none;
    transition:transform .2s ease, opacity .2s ease, visibility .2s ease;
    z-index:99;
  }
  .nav.is-open .nav-links{
    transform:translateY(0);opacity:1;visibility:visible;pointer-events:auto;
  }
  .nav-links .nav-anchor{
    display:flex;align-items:center;
    min-height:48px;padding:12px 4px;padding-bottom:12px;
    font-size:1.05rem;border-bottom:1px solid var(--border);
  }
  .nav-links .nav-anchor::after{display:none}
  .nav-links .nav-anchor.is-active{
    color:var(--navy);
    box-shadow:inset 3px 0 0 var(--accent);
    padding-left:12px;
  }
  .nav-menu-cal{
    display:inline-flex;width:100%;margin-top:14px;justify-content:center;
  }
  section{padding:76px 0}
}
@media (max-width:1100px) and (min-width:961px){
  .feature-pillars{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:640px){
  /* 16px+ prevents iOS Safari from zooming the page when an input is focused */
  .field input,.field textarea{font-size:16px}
}
@media (max-width:480px){
  .hide-sm{display:none}
  .nav .btn-sm{padding:9px 16px;font-size:.85rem}
  .logo{font-size:2rem}
  .logo-mark{width:54px;height:54px}
}
@media (max-width:640px){
  body{font-size:16px}
  .container{padding:0 18px}
  .h1-br{display:none}
  .hero{padding:150px 0 72px}
  .hero h1{font-size:clamp(1.95rem,8.2vw,2.55rem)}
  .hero-sub{font-size:1.02rem;margin:18px auto 22px}
  .hero .eyebrow{letter-spacing:.09em;padding:7px 13px}
  .hero-outcomes{max-width:100%;margin-bottom:22px}
  .hero-outcomes li{font-size:.92rem}
  .ai-search-note{padding:14px 16px;font-size:.9rem;margin-top:22px}
  .website-build-list{gap:8px 14px;font-size:.86rem}
  .stat-band{grid-template-columns:1fr;gap:14px}
  .stats{margin-top:0;padding-top:56px}
  .addons-grid{grid-template-columns:1fr}
  .btn{white-space:normal}
  .hero-ctas .btn{width:100%;text-align:center}
  .final-cta .hero-ctas .btn,
  .proof-band .hero-ctas .btn{width:100%}
  .compare-wrap{display:none}
  .compare-cards{display:grid;gap:14px}
  .compare-card{padding:22px}
  .compare-card h3{font-size:1.05rem;margin-bottom:8px}
  .compare-card p{color:var(--muted);font-size:.9rem}
  .compare-card.winner{border-color:var(--primary-200);background:var(--primary-50)}
  .compare-card.winner h3{color:var(--primary-700)}
  .compare-card.winner p{color:var(--text)}
  .fallback-form{padding:26px 20px}
  .footer-grid{grid-template-columns:1fr;gap:36px;padding-bottom:36px}
  .footer-bottom{align-items:flex-start;flex-direction:column}
  .footer-bottom-right{padding-bottom:0}
}

/* ============ REDUCED MOTION ============ */
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .hero-anim{animation:none;opacity:1;transform:none}
  .reveal{opacity:1;transform:none;transition:none}
  .pulse-dot::after{animation:none}
  .nav-links .nav-anchor::after{transition:none}
  .nav-links,.nav-toggle-bars,.nav-toggle-bars::before,.nav-toggle-bars::after{transition:none}
  *{transition-duration:.01ms !important}
}

/* ============ INNER PAGE HERO ============ */
.page-hero{
  padding:170px 0 72px;position:relative;overflow:hidden;
  background:var(--mist);text-align:center;
}
.page-hero-bg{
  position:absolute;inset:0;
  background:url('/assets/img/industries-hero.jpg') center/cover no-repeat;
}
.page-hero-bg.features-hero,
.page-hero-bg.offering-hero{
  background-image:url('/assets/img/homepage-hero.jpg');
  transform:scale(1.08);
  filter:blur(4px);
}
.page-hero-bg.faq-hero{background-image:url('/assets/img/industries-hero.jpg')}
.page-hero-wash{
  position:absolute;inset:0;
  background:linear-gradient(
    to bottom,
    rgba(255,255,255,.88),
    rgba(242,247,252,.78),
    rgba(255,255,255,.92)
  );
}
.page-hero-content{position:relative;z-index:1}
.page-hero .eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-size:.76rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;
  padding:8px 16px;border-radius:999px;margin-bottom:22px;
  border:1px solid var(--primary-200);background:#fff;color:var(--primary-700);
  box-shadow:var(--shadow-card);
}
.page-hero .eyebrow::before{display:none}
.page-hero p{color:var(--muted);font-size:1.12rem;max-width:640px;margin:18px auto 0;line-height:1.55}
.hero-pills{display:flex;flex-wrap:wrap;justify-content:center;gap:10px;margin-top:28px}
.hero-pill{
  display:inline-flex;align-items:center;gap:8px;
  padding:10px 16px;border-radius:999px;background:#fff;
  border:1px solid var(--border);font-size:.88rem;font-weight:700;color:var(--navy);
  box-shadow:var(--shadow-card);
}
.hero-pill::before{
  content:"";width:8px;height:8px;border-radius:50%;background:var(--accent);
}

/* ============ INDUSTRIES PAGE ============ */
.industry-group{padding:72px 0}
.industry-group:nth-child(even){background:var(--cream)}
.industry-group:nth-child(odd){background:#fff}
.group-head{max-width:640px;margin-bottom:36px}
.group-head p{color:var(--muted);margin-top:10px;font-size:1.02rem}
.industry-grid{
  display:grid;grid-template-columns:repeat(2,1fr);gap:18px;
}
.industry-card{
  background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);
  padding:28px 26px;box-shadow:var(--shadow-card);
  transition:transform .25s ease, border-color .25s ease, box-shadow .25s ease;
}
.industry-card:hover{
  transform:translateY(-3px);border-color:var(--primary-200);box-shadow:var(--shadow-lift);
}
.industry-card h3{margin-bottom:6px}
.industry-card .tagline{
  font-weight:700;color:var(--primary-600);font-size:.95rem;margin-bottom:12px;
}
.industry-card p{color:var(--muted);font-size:.95rem;line-height:1.55}

/* ============ PAGE TEASERS ============ */
.teaser-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:20px;
}
.teaser-card{
  display:flex;flex-direction:column;gap:12px;
  text-decoration:none;color:inherit;
}
.teaser-card h3{margin:0}
.teaser-card p{color:var(--muted);font-size:.95rem;flex:1;margin:0}
.teaser-link{font-size:.9rem;font-weight:700;color:var(--primary-600)}
.teaser-card:hover .teaser-link{color:var(--accent-600)}

/* ============ FEATURE DETAIL ============ */
.feature-detail{padding:72px 0}
.feature-detail:nth-child(even){background:var(--cream)}
.feature-detail-grid{
  display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center;
}
.feature-detail-grid.reverse{direction:rtl}
.feature-detail-grid.reverse > *{direction:ltr}
.feature-detail ul{margin-top:18px;display:grid;gap:10px}
.feature-detail li{
  position:relative;padding-left:28px;color:var(--muted);font-size:.98rem;
}
.feature-detail li::before{
  content:"";position:absolute;left:0;top:.55em;width:14px;height:14px;border-radius:50%;
  background:var(--primary-50);border:2px solid var(--primary-600);
}
.feature-panel{
  background:var(--surface);border:1px solid var(--border);border-radius:var(--radius);
  padding:28px;box-shadow:var(--shadow-card);
}
.feature-panel h3{margin-bottom:10px}
.feature-panel p{color:var(--muted);font-size:.95rem}

@media (max-width:960px){
  .industry-grid,.teaser-grid,.feature-detail-grid,.feature-detail-grid.reverse{grid-template-columns:1fr;direction:ltr}
  .page-hero{padding:150px 0 56px}
  .industry-group,.feature-detail{padding:56px 0}
}
@media (max-width:640px){
  .page-hero{padding:140px 0 48px}
  .page-hero h1{font-size:clamp(1.85rem,7.5vw,2.4rem)}
  .page-hero p{font-size:1.02rem}
  .cta-row{flex-direction:column}
  .cta-row .btn{width:100%}
}